Every Style, Every Story — Straight Out from the South Bronx





New Year. Same Swag
"BACK TO COOL" COLLECTION
BX Back to School is here—fresh fits, bold energy, and everything your young scholars need to start the year strong.
THE STICKER LAB. rock your borough Tout

The Bronx Flag
The Bronx Flag
Filtrer
One Bronx, many roots. The Bronx “Flag” Collection celebrates the global cultures that shape our borough — with tees, hoodies, and sweats repping flags from around the world, all flying under the BX banner. Whether you're Dominican, Ghanaian, Puerto Rican, Jamaican, or beyond — this collection lets you rep your heritage and your home, side by side.