The Story of Amaurys Grullon and The Rise of Bronx Native

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Amaurys Grullon is an artist and entrepreneur from the South Bronx. He is a creative social entrepreneur and community leader. He co-founded Bronx Native and Tag Up Studios. He is also their chief executive officer. Grullon leads Change the Narrative. This nonprofit helps reshape public perception of his home borough. It focuses on equity and social progress.

From 2014 to 2017, Grullon studied at Bronx Community College. He earned an Associate of Applied Science degree there. His degree was in digital design. This background influences his creative work. It also guides his entrepreneurial direction.

Grullon wanted to change long-standing perceptions. So, he launched Bronx Native in 2015. He started it with his sister, Roselyn. The Bronx lacked a platform for its culture. It needed merchandise and storytelling. What began as a T-shirt line grew into a cultural movement. Today, Bronx Native is a community hub. It is also a retail shop and media platform. It hosts programming like open mics. Youth events and food distributions occur there. Financial literacy sessions are also provided.

Grullon’s efforts led to major company collaborations. Partners include Nike, PayPal, and NYCxDESIGN. Mastercard, Netflix, and the New York Yankees are also partners. Shake Shack collaborated with them too. His work was highlighted by The New York Times. ABC, Forbes, and Business Insider featured him. The New York Post also showcased his mission. Grullon spoke at TEDxBronx. He shared his message of cultural pride. He also spoke about social justice. He shared his personal journey and vision.

Across all of his projects, Amaurys Grullon blends artistry, business innovation, and community empowerment. He honors Bronx culture, amplifies local stories, and channels creativity into meaningful social impact.

Connect with Amaurys Grullon on LinkedIn.

Bronx Native shopping FAQs

Who founded Bronx Native with Amaurys Grullon?

Bronx Native was founded by Amaurys and Roselyn Grullon. It celebrates Bronx culture. This is done through apparel, storytelling, and community.

What should readers shop after learning the Bronx Native story?

Start with Bronx Native summer styles, Bronx graphic tees, and seasonal drops that carry the BX story into everyday wear.